DUOLINGO
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DUOLINGO ✦
DECIPHER DUO
True Crime fans get deeply invested in cases, especially when they are unsolved. We decided to launch a full-blown true crime investigation to uncover what really happened to Duo. Our campaign entails an interactive mission to solve Duo’s murder via clues on podcast ads & witness account lessons, ultimately revealing Duo faked his death for attention.
BURY THE LEAD
Using Serial-style podcast ads and a vague Netflix documentary title card to tease a major true crime story about to hit the mainstream channels.
WITNESS ACCOUNT LESSONS UX
Users will complete weekly lessons centered around witness accounts with clues about Duo’s death.
SIGNATURE SOCIAL MEDIA HUMOR
NETFLIX MOCKUMENTARY REVEAL - IT WAS ALL FOR ATTENTION
The aforementioned Netflix mocumentary premieres after four weeks and reveals that Duo faked his death for attention and none of the clues actually connected or revealed anything.
